Case Studies pulls the viewer along to far flung and familiar territories featuring professionals from basketball coaches to bakers. The quiet, soft, intelligent mood of the film and gentle tracks couldn't be more on-point. Tracking these packing hero's and their tips were serialized in the type as volumes to give a greater message in the brand. Bold type blocks read with compelling copy through quick reads. Web designer, Jonathan Conway got this vision and rolled with it seamlessly from one hero to the next.