Moody lighting streaks the frame of our hero, Kat Von D. and product photography. The light is dramatic and the style is clean.
Images used for in-store display, online and PR usage.
Slick and colorful with pastel sets and graphic poses present the power of this new powerhouse, Kendo Brands.
Images used for portfolio of brands on kendobrands.com
Petal soft lighting with rich detail undulates as soft as the scents this portrays.
Images used for PR usage.
Silky black sets and sharp graphic highlights and shadows deftly define the look of this super brand.
Images used for in-store display and PR usage.
The concept of Front of House / Back of House hit it's stride in marketing product selling images fused with aspirational, intimate runway images. Tones of khaki and army green deftly move through the pages while bronze shimmer and quietly capture moments before, during and after the fast paced Spring show.
Densely moody in fur, leather and lace under spotlight, these images prep the customer palette for deeper chocolate tones that would come for Holiday following.
Capsule 360 work: Photo Art Direction, Design and Retouching, Set Build, and Product Styling - shot into concept.
Rebranding and revitalization for the menswear stalwart Jos. A Bank. Through my 360 design background I formulated that platform and visual voice of Jos. A Bank (JAB) with collection brand marks, Photo Art Direction (lighting, mood and color tonality) and an elevation in character for typography and layout and weight.
Facial expression and stance unfortunately is a bit outdated taking the queue from parent company Mens Wearhouse with wistful glances to the left and the right. The model for the online catalog (grey seamless shots) was great, nailing that character through my direction but sadly I could not convince this direction to campaign where it's intended.
Art Direction and Design as well as Set. Model Nicole Trunfio shined in her return to Elie Tahari's brand to roll out Fall. The catalog never was produced sadly.
Illustrations and graphics were lovingly created and catered to the events or inspired by the seasons collection. The perfect colloboration of a director having faith in her designer. Beautiful paper and special printing enhanced the final product with metallic inks, foils, letterpressing, gilded edges and heavy museum board exuded luxury and felt impressive in-hand.
Case Studies pulls the viewer along to far flung and familiar territories featuring professionals from basketball coaches to bakers. The quiet, soft, intelligent mood of the film and gentle tracks couldn't be more on-point. Tracking these packing hero's and their tips were serialized in the type as volumes to give a greater message in the brand. Bold type blocks read with compelling copy through quick reads. Web designer, Jonathan Conway got this vision and rolled with it seamlessly from one hero to the next.
A softer, silkier take on light from Fall highlights the lace and intricate leather stitching shown throughout. The luxe leather dress form blends quietly into the chocolate brown microsuede set, while sequin and braided leather jewelry ooze Holiday Gifting.
PR and Marketing email blasts / evites implementing art directed photography. Runway collection iphone apps and special app design for Rory Tahari branding NYC Cross Streets with logo design and visual interactions to pass off to the developer.
Copywriting support and visual design for wholesale accounts websites, email and initial site redesign with photo shoot concepts.
A small showcase in the 3 years of lookbook designs. After the fading of foot falls on stage and the last shutter click of the cameras, the race to the photographers pit commenced with the hard drive pass-off and a long night pre-selects. The next day of copy edits and quick retouching met the 24 hour turnaround head-on, hanging on the coattails of Fashion Week and plunging straight into Market Week.
360 work: Logo design, photography and typography, and a symbiotic collaboration with the VP of Visual Marketing. Direct mail, advertorial design, art direction and design of site assets and emails.
Accessory and soft-goods apparel shines in this clean, evenly lit set. Subtle reflections on plexiglass of varying hues and colored films give voice and tone to the season and printed with metallic ink to match. Offer cards affixed by low tack glue dots and overlayed precisely on product shots. Mailed to a target, loyal customer base.
Rebranding Tumi Outlets
Photo Direction for window vinyls and brand imagery. Backdrop for in-store displays with product merchandising. Shot towards a strategic marketing plan to increase sales based on assortment and market throughout all Tumi Outlet locations.
Rebranding Tumi Vapor
Aimed to compete more aggressively in the lightweight category, Vapor needed a fresh look to assert itself as a leader in market and as a Tumi best-seller. Typography and graphic elements shared by the newer update–Tegralite, created consistency, while brighter lighting and a smoked plexiglass set replaced the deep, moody mystique of Tegralite. Images used for email and site assets, in-store POS, PR usage, tradeshow banners and global presentations.
Typography, set/props, camera angles and styling were pushed outside the comfort zone of the previous regime. Met with resistance initially, the old ways slowly faded away, paving the way for a creative, playful and strong stance in showing the brands position. Today, the company continues to push with beautiful lighting and photography.
Capsule collection of special events, pop-up shops, store barricades (hoardings), special projects and collection launches. Out of Home contributed to 1/3 of daily projects with countless needs nationally and globally working closely with VP of Merchandising and Senior Construction Project Manager.
One of the oldest heritage brands in the US launched Fall in the gobsmackingly beautiful town of Lake Placid, NY. Viewed through the lens of the Creative Director's keen eye and the Stylists savvy approach, warmth and charm glows. Images appeared primarily in the robust Canadian market with billboards and kiosks as well as print advertising.
The unique and compelling voice of Van Heusen spans a century with dynamic, thought-provoking copy and imagery. With the customer base strongly footed in the athletic market, the rhetoric tilts towards cheeky puns and sportswear idioms. Free to riff off this cadence, I enjoyed writing copy as much as developing graphic elements and mixing blackboard schematics for the best creative play for concept. The pass-off between the Creative Director to her team is evident in the field of work with the back and forth any great coach shares with her team.
Images used for in-store display in POS entry signs, upper merchandising, kiosks and windows, as well as site assets and email marketing.