The unique and compelling voice of Van Heusen spans a century with dynamic, thought-provoking copy and imagery. With the customer base strongly footed in the athletic market, the rhetoric tilts towards cheeky puns and sportswear idioms. Free to riff off this cadence, I enjoyed writing copy as much as developing graphic elements and mixing blackboard schematics for the best creative play for concept. The pass-off between the Creative Director to her team is evident in the field of work with the back and forth any great coach shares with her team.
Images used for in-store display in POS entry signs, upper merchandising, kiosks and windows, as well as site assets and email marketing.