Rebranding Tumi Outlets
Photo Direction for window vinyls and brand imagery. Backdrop for in-store displays with product merchandising. Shot towards a strategic marketing plan to increase sales based on assortment and market throughout all Tumi Outlet locations.
Rebranding Tumi Vapor
Aimed to compete more aggressively in the lightweight category, Vapor needed a fresh look to assert itself as a leader in market and as a Tumi best-seller. Typography and graphic elements shared by the newer update–Tegralite, created consistency, while brighter lighting and a smoked plexiglass set replaced the deep, moody mystique of Tegralite. Images used for email and site assets, in-store POS, PR usage, tradeshow banners and global presentations.