Rebranding and revitalization for the menswear stalwart Jos. A Bank. Through my 360 design background I formulated that platform and visual voice of Jos. A Bank (JAB) with collection brand marks, Photo Art Direction (lighting, mood and color tonality) and an elevation in character for typography and layout and weight.
Facial expression and stance unfortunately is a bit outdated taking the queue from parent company Mens Wearhouse with wistful glances to the left and the right. The model for the online catalog (grey seamless shots) was great, nailing that character through my direction but sadly I could not convince this direction to campaign where it's intended.